The argument can be made that students are an educator’s customers. It can also be argued that leadership educators strive to engage students (customers) through the various teaching strategies they employ within their programs, classrooms, or other contexts. In a world with greater emphasis being put on the bottom line of education, we cannot deny the importance of recruiting happy customers (students) who continue to return to our programs. For leadership educators, this means we must meet the needs of our “customers” without diluting or devaluing the educational process and intended outcomes of higher education. If it is true that not providing consistently engaging experience will cause our customers to seek experiences elsewhere, then being able to employ the notion of the experience economy is one way educators can stay on the cutting edge. If students are, in fact, consumers of our courses, then our offerings should be framed in a way that gives our consumers what they want. With that in mind, these authors share ideas to help instructors effectively employ this notion of the experience economy into their classrooms, employing the five design principles of Pine and Gilmore (1998).

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© 2015 Association of Leadership Educators

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